Meet Didem

Patara Life - Victoria

"Patara Life" brand was born from the vision of Didem Brennan, a Turkish / Australian mum of two boys, whose passion for her homeland's textiles, design and craftsmanship was teamed up with her desire to bring together a carefully curated and ethically made range for the Australian beach and coastal lifestyle.

Didem spent over 20+ years in corporate marketing leadership roles and wanted to build a brand that's centred around premium quality, sustainability and a nod to a culture that's steeped in artisan-made textiles and products.

In bringing this vision to life, "Patara Life" collaborates with up-and-coming Turkish designers and small family run producers to create the essence of beauty and style in a selection of premium beach garments, cotton and linen towels and accessories.