Meet Heidi


SOUL Self Care - New South Wales

SOUL Self Care is an Australian owned brand devoted to raising vibrations & building self-love through self-care.

Our skincare collection has been developed to align with our philosophy to empower as naturally as possible and without harm, feel good inside and out knowing that what you are applying to your beautiful skin is pure and kind to the planet.

Our formulas are cruelty-free, ethical, natural, 100% vegan (absolutely no animal by products) and all Australian made…the ingredients, the jars and even the labels! You can achieve targeted results without any SLS, SLES, parabens, sulfates, dyes, synthetic fragrance, or other nasties!

Just pure skin-loving, results-driven skincare that works!

A bit about me…

I am Heidi, a mum of two daughters (eight years apart!) and approaching the big 50!

After years of debilitating chronic pain, migraines, endometriosis and then finally a spinal injury resulting nerve compression leaving my right arm with limited movement and nerve pain, I was no longer able to work a 9-5pm job.

My career had always centred around administrative/PA roles that required long hours of typing and using a computer. So, I tried part time work from home and even those 2-hour blocks of data entry rendered me in so much pain that I couldn’t raise my right arm to perform even the most basic tasks like hanging out washing.

Being in constant pain exacerbated my depression and anxiety, and I could barely sleep. Then perimenopause hit and so ensued the bouts of hot flushes and night sweats that came hard and fast, and still are! Fun times!

I needed to do something that would work around my limitations.

I have always known what I love doing, the one thing that made my heart sing. That thing is promoting self-care and self-love, and making my own products.

I decided to draw from my qualifications in science and nutrition, studies of plants and herbs, aromatherapy, physiology, as well as my current studies in Facial Masque Formulation and Self-Love Coaching.

I have huge dreams of providing products and services that help people take time and make space for themselves through self-care, to nurture their mind, body and spirit and find self-love, to allow science and nature to bring them an array of beautiful body products that make them feel fabulous!

So, I am extremely excited, after spending much of the last 12 months researching and testing, to be launching a natural skincare collection!

Backed by the supportive and brilliant Global Sisters that have provided me with all the tools, support, encouragement and practical requirements necessary to take a dream and bring it into reality, I am forever grateful that I discovered this wonderful empire of women that empower other women.

I really wanted to offer both men and women a range of skincare that delivers powerful results without compromising the values we have come to recognise and understand; love of earth, love of animals, love of each other and love of self.

My goal is to help people to feel empowered and embrace their uniqueness at any stage of life. Sometimes, feeling confident on the outside helps us to feel confident on the inside. Beauty is not the most important aspect of any human being, far from it, self-love comes from a much deeper place and if we can start that process through self-care then let’s begin!

Oh, and we have an ‘anti-ageing’ elixir, but you won’t ever find it called that in this range. Ageing is a blessing denied to many, I believe ageing is a beautiful thing, we need to embrace it, and the changes it has brought to our lives. Do we really want to anti-age? What about ‘embrace-age’, it is a blessing after all.

I hope you love this nurturing skincare collection and discover self-love through self-care.