Meet Katie

Katie Perry- New South Wales

I worked as a stylist, manager and buyer for labels and stores such as Brown’s, South Molton St in London, as well as Jag, Oroton and David Jones in Sydney. After gaining valuable insight into the business and commercial side of the fashion world I made the decision to follow my dream of creating her own fashion label.

Seeing a customer come out of the dressing room looking and feeling amazing… I get such a thrill when a customer comments on how much they love a piece in the collection.

From the very beginning of the label, I have always been adamant about having everything made in Australia. This was despite many people telling me "it's cheaper to go offshore". However, its never been about that for me. I love that I can visit my production house whenever I need to, I love creating relationships and knowing that this label is about quality over quantity.

This label about longevity- helps make sustainable clothing that won't harm the planet.