Phorus Beauty - Queensland
I have started a skincare brand named Phorus, the business was created after I struggled with hyperpigmentation throughout my teenage years and early 20s. Through Phorus we are bridging a major Australian beauty industry gap by creating an accessible, mainstream brand whose products are effective for all complexions. Most importantly we are committed to our message and purpose of lifting people. My goal is to have Phorus stock in major beauty retailers in Australia and globally. I'm really excited about my brand because not only are we filling a gap in the beauty market but I genuinely feel like I'm doing meaningful work. Most importantly from the onset of Phorus, I knew giving back to underserved groups in Australia and globally would be integral. Currently we have partnered with I=Change and as we grow, creating social and environmental change is a top priority for me!