Cream Collection - New South Wales

As a child, Pam Burnett had a dilemma, whether to be a Clothing Designer or a Horticulturist. Fortunately, she chose Clothing design as a career as this way she was able to incorporate plant-based fabrics and floral designs into her creations. Pam was the first designer to introduce organic cotton fabrics to her fashion brands - Earthaddict and Earthchild clothing way back in 2004.

Once Pam learnt of the benefits of organic natural fabrics to the planet there was no turning back and nineteen years later she has been a pioneer by introducing planet-friendly clothing to new markets. On arrival to Australia in 2011, Pam joined Target Australia as the design manager for Children's wear, but unfortunately could not relate to the business model and left to pursue her passion - to create ethically made, planet-friendly clothing. But what type of clothing was this to be?

Watching MasterChef Pam saw a gap in the market for sustainably produced hospitality uniforms and aprons - the penny dropped and Cream Workwear was birthed. Again this was the first-to-market of sustainably produced and ethically made uniforms in Australia for the hospitality market and within six months of launching the brand, she received a call from MasterChef celebrity chefs wanting to wear Cream Workwear on the show.

Fast forward to 2020, COVID-19 and subsequent lockdowns, stay-at-home bakers, cooks, gardeners and artists wanted premium aprons to wear at home whilst mastering their newfound passion for creativity and Cream Collection Lifestyle was born. Within three months Cream Collection Lifestyle aprons were proudly included in the Good Food curated edition of "Best 100 Things" for 2020.

Once customers had experienced the luxurious linens whilst wearing their aprons, they started asking for bright, happy, Australian floral designs and for the collection to be extended into homewares, and the new all-Australian-made homewares collection was launched.