Meet Samantha


Moon Mama - Victoria

Moon Mama is a bespoke maternity concierge in Melbourne, Victoria, providing one-on-one support to help pregnant women and new mums to take care of the tedious, the mundane and the boring, so they can focus on looking after themselves first. From recommending the right products for mum and baby, to personalised workshops on how to manage energy in the immediate postpartum days, my aim is to support women to feel empowered and confident in their pregnancy journey and transition to motherhood.

After an early miscarriage, I was ridden with anxiety when I conceived again. This anxiety stayed with me throughout my pregnancy. After my son was born, I was constantly sad, frustrated and angry. I didn't know at the time I was experiencing postpartum depression and anxiety due to a sense of identity loss and the drudgery that comes with looking after a newborn. Although I was observing the "zuoyuezi" postpartum retreat common for Asian women who had just given birth at the time, I felt like I had to "keep up the appearances" by accepting visitors in my home during those early days even though I was exhausted and not in the right frame of mind. I wished someone had told me new motherhood is not all rainbows and roses, and given me tools on how to manage mine and others' expectations.

That is why I created Moon Mama to empower women with informed choices, support their wellbeing throughout their journey and transition to motherhood. I know that self-care is not possible unless their daily needs and the "business-as-usuals" are taken care of, so my services are designed to support women feel empowered during this very special time.

Meet our Sister