Meet Selina Mithen

"I have spent my entire career within the health and beauty sector. I have always been dedicated to professional development and studying and reached all my goals for my career. I was happy working in a large corporate environment in product development, but the long hours and two and half hours daily commute was wearing me out. I wasn’t ready to give up on all I had worked for, but the reality of finding another position that would suit me particularly as I was over 50 was grim. I wasn’t ready to stop working, I loved my career, so I decided to risk everything on developing my own skincare brand. Genus is the pinnacle of my career, as well as an opportunity to earn my own income outside of the corporate world."

Shop Genus' plant based, vegan, hypoallergenic skincare products below