Meet Sridevi

Karuna Dawn - Victoria

We are an ethical, sustainable, vegan & cruelty free brand dedicated to uplifting and transforming lives through partnering with ethical manufacturers who provide employment and opportunity to marginalised and vulnerable people, breaking cycles of poverty.

We started the business to show that profit and purpose can co-exist and that there is a better way without compromising on quality or style. Our goals are to scale the business so we can leave our 9-5 jobs and work on the business full time and deliver more impact. We co-design and sell bags, wallets and accessories.